In 2018, Luxfer Group will be embarking on a journey towards "One Luxfer" with the intent of better aligning its divisions while pursuing its mutual goals of "Growth, Productivity and Simplification".
A major part of this initiative will be the unification of the various Luxfer brand identities under a common "Blue Arrow" logo with updated divisional names.
For Luxfer Gas Cylinders, this change translates primarily into a shift from our traditional "Red Arrows" logo to "Blue Arrows".
“While our brand identity may be changing, our customers and partners can expect the same levels of quality, reliability and performance that have been trademarks throughout our long and proud history.”
Andy Butcher, President, Luxfer Gas Cylinders
This new brand identity will reinforce Luxfer Gas Cylinders’ position as part of Luxfer Group – the world’s premier global materials technology company specializing in the design, manufacture and supply of high-performance materials, components and gas cylinders to customers in a broad range of growing end-markets.
It will also simplify, standardize and strengthen the Luxfer brand across the entire organization, making it more widely recognizable with better exposure.