Getting your company involved with composite cylinder technology in the early stages will give you the opportunity to differentiate your company from your competitors and take advantage of growing referrals from medical prescribers in your area. This new technology will set you apart as an innovative, future-oriented company, helping you not only to retain existing customers but also to attract new ones as Luxfer's advertising and other promotional activities build awareness and preference for carbon composite cylinders.
Most of all, you will be providing the most advanced cylinder technology that will truly improve the quality of life for oxygen users you serve. Composite cylinders provide the following major clinical benefits for users:
- Significantly lighter weight improves ambulation and mobility and helps oxygen users lead more active lives, which physicians regard as therapeutically important.
- More oxygen per cylinder increases the duration of ambulation and enables oxygen users to exercise more and to participate more actively in longer-term activities with fewer cylinders.
- In short, because of their lighter weight, more compact size and longer-lasting oxygen supply, Luxfer composite cylinders give oxygen users greater freedom and help them get more out of life.
Because Luxfer carbon composite cylinders hold more oxygen in a much smaller package than comparable steel or aluminum cylinders, composite cylinders will significantly decrease your delivery costs by leaving more oxygen with the user with each trip-that means fewer visits and less transportation cost. Composite cylinders are about half the weight of comparably sized aluminum cylinders, but composites offer significantly more oxygen capacity because they can be filled to 3,000 psi. For example, an M09B composite cylinder is the same size package as an M6 aluminum cylinder, but the composite cylinder can hold 50% more oxygen.
Luxfer composite cylinders are a cost-effective, profitable alternative to expensive liquid-oxygen (LOX) systems. Composite cylinders offer all the clinical advantages of LOX without the significant financial and safety drawbacks. (See the next question for a more detailed discussion of this point.)
Luxfer composite cylinders also offer you an outstanding opportunity for retail sales. If you had family members who needed oxygen, wouldn't you be willing to invest in the best equipment to improve the quality of their lives? Research has shown conclusively that many people pay more for products that enhance their lifestyle. This is particularly true of the aging "baby boom" population in the U.S, the largest and most affluent generation in American history-and also the most brand-conscious and technology-focused. This huge population segment begins turning 60 in 2006, and demographic experts are predicting that they will have a major impact on retail sales of medical devices of all types, including oxygen delivery systems. The "boomers" will demand the real advantages provided by Luxfer carbon composite cylinders.